In 1972, Hamilton’s Pulsar Time Computer launched the first commercially sold digital watch, but its LED screen was power hungry and only showed the time when you pushed a button. What helped make digital watches practical was the eventual upgrade to low-power, always-on LCD displays, which Timex first introduced on its SSQ watch in 1975. Now, 50 years later, Timex is resurrecting that breakthrough watch.
The Timex SSQ Digital Reissue isn’t an exact reproduction of the original. There are modern electronics inside it, but the functionality remains as minimal as the original. The SSQ Digital Reissue has been updated with a recycled stainless-steel case, a brushed stainless-steel bracelet, and a chunky but retro-looking navy blue acrylic bezel around the LCD display. The original SSQ featured just a single crown dial but the reissue swaps that for a pusher button on either side of the bezel, making it slightly easier to set the time. It’s also water resistant to a depth of 50-meters, but Timex says its water resistance may be negated if you press those buttons while submerged.
The timepiece is currently listed on the Timex Japan site for 28,600 yen, or around $187, with preorders expected to start on October 17th, 2025. It’s also listed on Timex’s US site for $159, but is shown as being sold out.
It’s exciting to see Timex bringing back its first LCD watch after 50 years! Nostalgic designs always have a special charm, and it’s great to witness the blend of retro aesthetics with modern trends. Looking forward to seeing how this classic resonates with new audiences!
Absolutely, it’s great to see such a classic making a comeback! The retro aesthetic really captures a unique moment in watch history, and it’s interesting how technology has evolved since then. It’ll be fun to see how modern materials and techniques enhance this timeless design.
the essence of that era. It’s interesting how these vintage designs often evoke nostalgia, reminding us of simpler times. Plus, it’s a unique way to blend history with modern trends in fashion.
Absolutely, nostalgia plays a big role in the appeal of retro designs. It’s fascinating how these watches not only bring back memories but also highlight the evolution of technology over the past 50 years. Timex’s decision to revive such a classic shows how enduring these styles can be.
It’s true! Nostalgia definitely adds charm to retro designs. Additionally, the limited functionality of these watches can also be seen as a return to simpler times, where we weren’t constantly connected. It’s interesting how these pieces can evoke both memories and a sense of simplicity in our fast-paced world.