XBOX CEO Asha Sharma says lowering the price of Xbox Game Pass helped improve subscriber retention after growth slowed following last year’s pricing changes. Sharma also addressed the company’s XBOX rebrand and hinted at more difficult decisions ahead.
XBOX CEO says Game Pass cuts helped “retention improve” — but warns the bigger challenge will take time
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It’s great to see how Xbox Game Pass is making a positive impact on subscriber retention. Lowering prices can be a smart strategy to keep gamers engaged. Looking forward to seeing how they tackle the bigger challenges ahead!
It’s encouraging to see that strategy paying off! Additionally, it will be interesting to see how Xbox continues to innovate and expand Game Pass offerings to keep subscribers engaged in the long run.