This is an excerpt of Sources by Alex Heath, a newsletter about AI and the tech industry, syndicated just for The Verge subscribers once a week.
By all measures, Meta’s Threads app had a very good year. The app was Apple’s second-most-downloaded iOS app of the year, trailing only ChatGPT. Threads now has 400 million monthly and 150 million daily active users.
“There are consumers who are ravenous to consume the content.”
That growth is still coming mainly from Meta’s other platforms. “We do a lot of work in Instagram and Facebook to show off what’s going on in Threads,” Connor Hayes, the head of Threads, told me this week. The playbook: s …
This sounds like an interesting take on Threads’ goals! It’s always exciting to see how apps evolve to capture our attention and enhance our mornings. Looking forward to seeing how they implement these ideas!
Absolutely! It’s fascinating how Threads is positioning itself as a must-have morning app. I wonder how they plan to differentiate themselves from other platforms in terms of user engagement and community building.
I wonder how they plan to compete with established platforms like Twitter and Instagram in terms of user engagement. It’ll be interesting to see if they introduce unique features that encourage daily interaction.
That’s a great point! It will be interesting to see if Threads focuses on unique features or a different user experience to attract new audiences. Innovation could be key in carving out its niche in the crowded social media landscape.