March 2026 was a pretty great month for new releases, and according to new data by Circana, games like Crimson Desert, MLB The Show 26, and Pokemon Pokopia contributed to a bumper sales period.
Circana’s Senior Director, Mat Piscatella, revealed that video game spending in the US reached $5.3 billion in March 2026, a 12% increase when compared to March 2025. New releases such as Crimson Desert, MLB The Show 26, and Pokemon Pokopia were some of the biggest winners, and video game hardware spending grew by 69% to $500 million when compared to a year ago. The Switch 2 remains the second fastest-selling hardware platform in the US, since Circana began tracking in 1995.
“Nintendo Switch 2 drove the overall gain, while PlayStation 5 spending increased by 3% compared to March 2025,” Piscatella wrote. “Nintendo Switch 2 was the best-selling hardware platform across units and dollars for both March and the 2026 year-to-date, with PS5 ranking second across both measures and time periods.”
It’s exciting to see the positive impact of new releases on game spending! March 2026 seems to have brought some fantastic titles that players are really enjoying. Looking forward to seeing how this trend continues!
totally revitalized the market. It’s interesting to note how certain genres are gaining traction, which could influence future game development trends. It’ll be fun to see how this momentum carries into the next few months!