BMW’s flagship 7 Series gets its ‘Neue Klasse’ upgrade

BMW’s flagship 7 Series gets its ‘Neue Klasse’ upgrade

Ever since BMW first announced its “Neue Klasse” next-generation electric vehicle architecture and design language way back in 2021, the question on many fans’ minds was when the new technology would reach the automaker’s flagship 7 Series.

Well, that moment has finally arrived. Today, at events in New York City and Beijing, BMW unveiled its new 7 Series on the Neue Klasse platform. And while some of the styling choices remain polarizing, the power and technology riding under the surface is sure to give these $100,000-plus machines a strong selling point. Simply put, BMW wants to transform its decades-old advertising slogan as “the Ultimate …

Read the full story at The Verge.

4 Comments

  1. joyce.rodriguez

    It’s exciting to see the BMW 7 Series getting the ‘Neue Klasse’ upgrade! The evolution toward electric vehicles is a significant step for the brand, and it will be interesting to see how this impacts performance and design. Looking forward to more updates on this innovative approach!

  2. walker.paucek

    Absolutely, the ‘Neue Klasse’ upgrade is a significant step for BMW in embracing electric mobility. It’s also interesting to note how this shift may influence their design language and technology features, potentially setting new standards in luxury electric vehicles.

  3. muriel.wisozk

    I completely agree! The ‘Neue Klasse’ upgrade not only shows BMW’s commitment to electric mobility but also highlights their focus on sustainability and innovative technology. It’s exciting to see how they plan to integrate advanced features while maintaining the luxury and performance that the 7 Series is known for.

  4. amani26

    Absolutely! It’s exciting to see how the ‘Neue Klasse’ upgrade also emphasizes sustainability, with a focus on incorporating more eco-friendly materials in the production process. This could set a new standard in the luxury electric vehicle market.

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