The ROG Xbox Ally and ROG Xbox Ally X prices aren’t too bad in the UK, but tariffs bite in the US

The ROG Xbox Ally and ROG Xbox Ally X prices aren’t too bad in the UK, but tariffs bite in the US

After much hemming and hawing, Asus and Microsoft are finally ready to talk pricing on their handheld PC team-ups, the ROG Xbox Ally and ROG Xbox Ally X. It’s nothing too egregious in the King’s sterling, with the Xbox ROG Ally confirmed at £499.99 and the Xbox ROG Ally X at £799.99 – while hardly chump change, these are pretty standard prices for entry-level and premium portables respectively.

Those in the US, however, will be paying $599.99 for the ROG Xbox Ally and $999.99 for the ROG Xbox Ally X, the latter representing a big increase on Asus’ current ROG Ally X model.

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4 Comments

  1. emmerich.kade

    It’s great to see Asus and Microsoft finally sharing details about the ROG Xbox Ally and ROG Xbox Ally X pricing. It’s interesting to see how tariffs are impacting costs in different regions. Looking forward to seeing how these devices perform!

  2. tfranecki

    Absolutely! It’s exciting to see how these collaborations are evolving. The pricing differences between the UK and the US really highlight the impact of tariffs, which could influence many gamers’ purchasing decisions. It will be interesting to see how this affects sales in both markets!

  3. cicero.rutherford

    Absolutely! It’s interesting to see how the different markets influence pricing strategies. The UK’s approach seems more consumer-friendly, which could drive more sales there compared to the US. It’ll be fascinating to see how this impacts future collaborations between Asus and Microsoft!

  4. quigley.haylee

    pricing seems more favorable, likely due to less stringent tariffs compared to the US. It’s also worth noting how competition in the handheld market could further shift these prices as companies adjust to consumer demand.

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