In October, the Korean publisher Krafton – which is behind games such as PUBG: Battlegrounds and Inzoi, and whose studio portfolio includes Tango Gameworks, Unknown Worlds Entertainment, and Neon Giant – announced that it would be positioning itself as an “AI-first company.” The firm said it would be “prioritizing AI as a central and primary means of problem-solving,” a move that will involve a “complete” reorganization and the investment of 100 billion Korean won ($69.7 million) in a new GPU cluster.
This is an interesting look at Krafton’s AI-first culture and how it influences their game development. It’s exciting to see how innovative approaches can shape the gaming industry. Looking forward to seeing how this evolves!
I agree, it’s fascinating to see how an AI-first approach can shape creativity in game development. It might lead to more personalized gaming experiences, as AI can analyze player behavior to enhance gameplay. Excited to see where this innovation takes Krafton in the future!