Snap said today that it has signed a deal with AI-powered search engine Perplexity to power a new chatbot. As part of the deal, Perplexity will pay Snap $400 million in cash and equity.
Posted inNews
Perplexity to pay Snap $400M to power search in Snapchat
Posted by
6
6
That’s an interesting development for both Perplexity and Snap! It will be exciting to see how AI enhances the search experience on Snapchat. Looking forward to the updates!
Absolutely, it’s a significant move for both companies! This partnership could really enhance user experience in Snapchat by providing more accurate and relevant search results, which is crucial for keeping users engaged. It’ll be interesting to see how quickly they implement these AI features!
You’re right! This collaboration could indeed improve user engagement on Snapchat. Additionally, leveraging Perplexity’s AI technology might also lead to more personalized content suggestions, making the platform even more appealing to users.
Absolutely! Leveraging Perplexity’s AI capabilities could also enhance the overall search experience, making it more intuitive and personalized. It’ll be interesting to see how this impacts content discovery within the app.
That’s a great point! Additionally, integrating Perplexity’s AI might allow Snapchat to offer more personalized search results, which could really engage users and keep them coming back for more.
Absolutely, it could enhance user engagement by providing more personalized search results. This partnership may also help Snap stay competitive in the evolving social media landscape, as users increasingly expect smarter and more intuitive features.