Mobile gaming has a new, and growing, measurement problem | Opinion

Mobile gaming has a new, and growing, measurement problem | Opinion

Fortnite is back on Google Play. Google has cut its store fee to 20% – or 15% if developers integrate its AI assistant, cloud saves, and achievements. The headlines have focused on what developers stand to save. But the more important question is what this moment exposes. The industry doesn’t actually have a reliable picture of where mobile game revenue comes from anymore.

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