Loot Boxes, Battle Passes, and the Industrialisation of FOMO: How Modern Gaming Learned to Pick Your Pocket With a Smile

Loot Boxes, Battle Passes, and the Industrialisation of FOMO: How Modern Gaming Learned to Pick Your Pocket With a Smile

Gaming monetisation didn’t arrive as a villain. It arrived as a reasonable proposition — a way to fund ongoing development and reward engaged players. Then the reasonable proposition became a psychology experiment. Then the psychology experiment became the product. Here’s how it happened and why you should be annoyed about it.

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