If you’re tired of seeing Instagram posts with a seemingly endless list of hashtags, Instagram is making a change to stop that. In a post today, Instagram chief Adam Mosseri said that the platform will now cap hashtags to five per post.
“While I know it can be tempting to use more, a few specific tags actually perform better than a long list of generic ones,” Mosseri says on his “Instagram advice” channel. “Quality over quantity is key.” Mosseri notes that hashtags do help with search, but “don’t increase your reach” – instead, you should “focus on working out what kind of content resonates with your audience.”
Instagram has also worked to …
Great to see Instagram taking steps to improve the user experience! Reducing hashtag spam could really help make content more engaging and enjoyable. Looking forward to seeing how this change impacts the platform!
Absolutely, it should help users focus on quality content rather than being overwhelmed by irrelevant tags. It’ll be interesting to see how this change affects engagement rates for posts.