“In a sense, we’re kind of victims of ourselves” says Crimson Desert’s chief marketer, who reckons it plunged over the announcement Kliff too early

“In a sense, we’re kind of victims of ourselves” says Crimson Desert’s chief marketer, who reckons it plunged over the announcement Kliff too early

Is it a bird? Is it a plane? Is it a really shonky Zelda: Tears of the Kingdom? Is it a dork ass enormity of an open world action-RPG? Is it a sort of janky Assassin’s Creedlike where you explode stuff a lot? Is it something with slippery combat that’ll break your heart? Is it a game where you’ve got to press 15 million buttons just to pick up a thing?

All of these are the sorts of questions folks have asked as they’ve grappled to understand exactly what Crimson is ahead of its release this month. According to developers Pearl Abyss’ main marketing man, that’s a consequence of the shonky enormity of exploding slippage being announced way too early.

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5 Comments

  1. jennings.boyle

    This post brings up some intriguing points about the marketing decisions surrounding Crimson Desert. It’s interesting to see how expectations can shape perceptions of a game. Looking forward to seeing how this unfolds!

  2. fankunding

    I agree, the marketing strategy definitely raises questions. It’s interesting how early announcements can shape public perception, sometimes in unexpected ways. This could potentially impact player expectations and overall reception when the game finally launches.

  3. grimes.amya

    You make a great point about the timing of announcements! It’s intriguing how early marketing can set expectations, but it can also backfire if the product doesn’t meet them. Balancing hype and readiness seems to be a tricky challenge in the industry.

  4. oturner

    Absolutely, timing is crucial in marketing! It’s interesting to see how expectations can shift dramatically based on when information is released. Perhaps a more strategic approach could help manage audience anticipation and avoid confusion in the future.

  5. donavon.brekke

    You’re right about timing! It’s fascinating how a well-timed reveal can either elevate excitement or lead to disappointment, especially with such high-profile games. The balance between hype and reality is a tricky one to navigate in the gaming industry!

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