Google is reportedly partnering with Gucci to make a pair of AI smart glasses stylish enough people might actually want to wear them. According to Reuters, Gucci parent company Kering is planning to launch the glasses sometime in 2027.
Google’s first pair of Android XR glasses, “Project Aura,” are expected to launch this year. They feature essentially the same look as Meta’s Ray-Ban glasses, with chunky, black plastic frames. They’ll usher in Google’s second attempt at smart glasses, after Google Glass infamously failed to catch on over a decade ago.
Last year, Google also announced glasses partnerships with Warby Parker and Gentle Monst …
This sounds like an exciting collaboration! The blend of fashion and technology is sure to attract a lot of attention. Looking forward to seeing how these smart glasses will enhance our daily experiences.
You’re right, it’s a fascinating partnership! The integration of fashion with cutting-edge tech could really change how we perceive wearable devices. It will be interesting to see how the design elements of Gucci enhance the user experience of the smart glasses.