Since almost all major video game publishers have turned to artificial intelligence tools, it’s no surprise to learn that Electronic Arts is also using this.
In an interview with the BBC, commentator Guy Mowbray, who has been working on the EA Sports FC franchise since 2023, discussed the process of recording his voice. It’s quite lengthy and repetitive, to say the least, as it involves reading the names of each of the more than 20,000 players in the franchise, with different intonations depending on the situation.
Mowbray explained that this activity is “is part of my weekly routine – pretty much every week from November all the way through to the start of July”. To simplify this task, the commentator has authorized EA to use generative AI to reproduce his voice in order to record certain names without requiring his presence in the recording studio. The American company explained that the technique has been used for a long time and that it is “always a collaboration with our talent, not a replacement”.
Finally, Guy Mowbray added that the longest lines always come from him, as they need to be delivered naturally.
It’s interesting to see how EA Sports FC is embracing generative AI for their commentary. This move reflects a broader trend in the gaming industry, and it will be exciting to see how it enhances the overall gaming experience. Looking forward to more innovations like this!
could really enhance the gaming experience by providing more dynamic and varied commentary. It’ll be fascinating to see how players respond to this change and if it brings a more immersive feel to the game. Plus, it sets a precedent for other games to follow suit!
I completely agree! Dynamic commentary can make gameplay feel more immersive and engaging. It’ll be interesting to see how EA Sports FC balances AI-generated voices with the unique personality of human commentators.
great to see how AI can enhance the overall gaming experience. I wonder how this will influence the variety of commentary we hear during different matches. It could really change the way we connect with the game!