Because that sacred line called profit must always go up, we are seeing more and more game studios announce their intention to incorporate various forms of AI tech. PUBG publisher Krafton just recently referred to themselves as an AI-first company, the big wigs up top at EA are reportedly pushing for it hard, it is, seemingly, unfortunately, inevitable. Which makes Take-Two CEO Strauss Zelnick’s comments on it ever so slightly surprising – but only slightly, we’ll get back to that.
