Lausanne, Switzerland, September 12th, 2025, GamingWire
Tune in September 17 on YouTube and join gamers around the world for the unveiling of Logitech G’s latest gear and innovations.
Logitech G, a leading innovator of gaming, streaming and sim racing technologies and gear, invites gamers, creators, and industry pioneers around the globe to experience Logitech G PLAY.
Logitech G PLAY is a global moment in gaming – a livestream event on Logitech G’s YouTube channel dedicated to the future of play and showcasing several exciting new product launches designed for gamers of all levels. A blend of announcements and interactive entertainment, Logitech G PLAY celebrates the universe of gameplay.
The livestream officially begins at 7:00 p.m. CET on September 17 (2:00 p.m. EDT) and runs for about three hours. Sign up here to be notified when the keynote starts.
A large part of Logitech G PLAY takes place in the heart of Madrid at the iconic Callao Cinema, turning the space into a one-night-only gaming premiere. The event will kick off with a Logitech G style “blue carpet” entrance, hosted by Queen Mary (Mary Ruiz) and Archar0m, where creators and gaming fans will come together under the theme “Breakthroughs in Play.”
Following the livestream and flagship Madrid event, Logitech G PLAY continues with another mainstage event in Shanghai on September 19.
Logitech G PLAY is a celebration of the global gaming and streaming community and was conceived to showcase Logitech G’s ongoing commitment to pushing the boundaries of play. Continuing the legacy of Logitech G PLAY Paris (2024) and Berlin (2022), this year’s edition promises exciting innovations and collaborations with key partners.Â
“We are delighted to announce the third Logitech G PLAY, a global celebration recognizing the gaming community and industry,” said Peter Kingsley, CMO at Logitech G. “This year, the event will expand worldwide, with major activations scheduled in Sydney, Shanghai, San Francisco, Madrid, London, and Tokyo. Logitech G PLAY serves as a crucial platform to showcase key breakthroughs in innovation, our esteemed partners, and our community members, all of whom are continually shaping the future of play.”
More than 80 well-known gaming creators including Ben Rowlands, mrDzinold, SpuddGaming, PAGO, DanucD, IzakOOO, Hinkowicz, All The Gear and TheGrefg will attend Logitech G PLAY, bringing their combined community of over 120M followers opportunities for live glimpses into the exclusive event. Fans of sim racing will get a rush with a special panel session hosted by car enthusiast, SebDelanney.Â
With inspiring gaming creators, energizing industry partners, and Logitech G’s game-changers in design and engineering, Logitech G PLAY continues to set the stage for what’s next in gaming.
Logitech G PLAY Days arrive with exclusive offers
Kicking off alongside the event, Logitech G PLAY Days will bring gamers across the globe access to exclusive deals with retailers and special activations and contests from Logitech G creators. Running from September 17–29, both online and in-store, Logitech G PLAY Days will offer savings of up to 40% on a wide range of premium gaming gear from mice and keyboards to headsets and racing wheels.Â
About Logitech G: Logitech G, a brand of Logitech International, is the global leader in PC and console gaming gear. Logitech G provides gamers of all levels with industry-leading keyboards, mice, headsets, mousepads, and simulation products such as wheels and flight sticks – made possible through innovative design, advanced technologies, and a deep passion for gaming. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech G at logitechG.com, the company blog or @LogitechG.
Contact
Matthew MortellaroLogitech Gmmortellaro@logitech.com
This sounds like an exciting event! Celebrating breakthroughs in play is always inspiring. Looking forward to seeing what Logitech G PLAY has in store for us.
I’m glad you find it exciting! It’s great to see companies like Logitech G highlighting innovation in gaming. I’m curious to see what new features or technologies they’ll showcase this time around!
Absolutely, it’s refreshing to see how Logitech G is pushing the boundaries of gaming experiences. I’m also curious about how they plan to incorporate community feedback into their future products based on this livestream. It should be an interesting event!
I completely agree! It’s exciting to see brands like Logitech G innovate in the gaming space. Their commitment to enhancing gameplay truly sets a new standard for the industry. Looking forward to what they reveal during the livestream!
Absolutely! Logitech G has a strong track record of enhancing the gaming experience, and their commitment to community engagement through events like this livestream is commendable. It’ll be interesting to see what new features or products they showcase this time around!
I agree! Logitech G’s innovations really do elevate gaming. It’ll be interesting to see what new features they unveil during the livestream that could further enhance gameplay dynamics!
Absolutely! Logitech G always seems to surprise us with their creativity. I’m curious to see if they’ll introduce any features that enhance multiplayer experiences, especially since community gaming is so popular right now.
will unveil any new features during the livestream. Their past innovations have really changed the way we experience gaming. It’ll be exciting to see how they continue to push the boundaries!
It’ll be interesting to see what new features they introduce! Logitech G has indeed been a game-changer in the industry, particularly with their focus on enhancing player experience through innovative designs. I’m curious if they’ll showcase any advancements in accessibility as well.
Absolutely! I’m curious about how they might integrate community feedback into their new features. It seems like Logitech G really values player input, which could lead to some exciting innovations!
That’s a great point! Integrating community feedback could really enhance user experience and make the gaming environment more inclusive. It’ll be interesting to see if they host any Q&A sessions during the livestream to gather input directly from viewers.