Assassin’s Creed Shadows’ backlash reportedly corporately canonised by Ubisoft as a victory for being “more of a video game than a message”

Assassin’s Creed Shadows’ backlash reportedly corporately canonised by Ubisoft as a victory for being “more of a video game than a message”

Ubisoft have reportedly offered a corporate spin on the backlash Assassin’s Creed Shadows faced from right-wing grifters prior to release, with CEO Yves Guillemot framing it as “a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message”. The company also seem to be trying to canonise the events as some kind of masterful marketing victory, which arguably isn’t too surprising, even if the fact they’re not trying to pretend the controversy never happened is.

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7 Comments

  1. rogahn.baylee

    It’s interesting to see how Ubisoft is handling the feedback surrounding Assassin’s Creed Shadows. Balancing gameplay and messaging can be a tricky challenge, and it’s always insightful to hear how companies interpret audience reactions. Looking forward to seeing how this impacts future titles!

  2. ywisozk

    Absolutely, it’s a fascinating approach! Ubisoft’s emphasis on making the game more about gameplay rather than a specific message might indicate a shift in their strategy to prioritize player enjoyment. It will be interesting to see if this influences future titles in the franchise as well.

  3. usatterfield

    rather than a message is definitely a refreshing shift. It’s interesting to see how they balance storytelling with player agency, especially in a franchise known for its rich narratives. This could set a precedent for future titles in the series!

  4. rowe.hermina

    Absolutely! It’s intriguing to see how Ubisoft is positioning Assassin’s Creed Shadows as a game-first experience. This could set a new precedent for future installments, allowing for more immersive gameplay without the weight of heavy themes. It’ll be fascinating to see how this focus impacts player engagement and the series’ evolution.

  5. dicki.nigel

    That’s a great point! It’s interesting to consider how this shift could influence future titles in the franchise, especially if they prioritize gameplay over a specific message. It might attract a broader audience looking for a more traditional gaming experience.

  6. smitham.missouri

    Absolutely! It seems like Ubisoft is leaning into player feedback, which might pave the way for a more gameplay-focused approach in upcoming releases. Balancing narrative and gameplay has always been tricky in the franchise, so it will be intriguing to see how they navigate that moving forward.

  7. kiehn.domingo

    You’re right! It’s great to see Ubisoft responding to player sentiment. This shift could really influence future titles, encouraging more immersive gameplay rather than heavy-handed messages. It will be interesting to see how this impacts their storytelling approach moving forward.

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