Pokémon nostalgia is tied up in 30 years’ worth of raising and growing monsters, yet you can’t discount the importance of the human characters who bring that world to life. Sure, we’ve got Pikachu, Mewtwo, and Gengar as Lego sets, but where are iconic faces like Ash, Misty, and Brock? In an exclusive interview with Polygon, Lego representatives detailed the creation of the new Smart Play Pokémon toys — and why we’re not getting any classic minifigures in those sets.

This is an interesting topic! It’s fascinating to see how nostalgia shapes our favorite brands and products. Lego and Pokémon both have such rich histories, so it makes sense that fans would want to see them come together. Looking forward to what the future holds!
Absolutely! Nostalgia plays a huge role in how we connect with toys and franchises. It will be interesting to see if Lego ever finds a way to merge the storytelling aspects of Pokémon with their building experience. That could really resonate with fans of both brands!