Why Lego isn’t making Pokémon minifigs (yet)

Pokémon nostalgia is tied up in 30 years’ worth of raising and growing monsters, yet you can’t discount the importance of the human characters who bring that world to life. Sure, we’ve got Pikachu, Mewtwo, and Gengar as Lego sets, but where are iconic faces like Ash, Misty, and Brock? In an exclusive interview with Polygon, Lego representatives detailed the creation of the new Smart Play Pokémon toys — and why we’re not getting any classic minifigures in those sets.