“Microsoft was afraid Sony was going to own the living room” – the big Xbox 360 interview

“Microsoft was afraid Sony was going to own the living room” – the big Xbox 360 interview

Peter Moore is one executive who can probably claim to have done it all. Having recently fulfilled a lifelong dream of being CEO of Liverpool Football Club, this Liverpudlian businessman also spent decades working in video games, leading EA, helping Sega launch the Dreamcast and, of course, making a real contender of Microsoft’s gaming business with the launch of Xbox 360. Whenever the Xbox 360 made a move, Moore was the person on stage announcing it, literally rolling up his sleeves to display Halo and Grand Theft Auto tattoos, taking the fight to Sony and PlayStation.

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