Why can’t TikTok identify AI generated ads when I can?

Why can’t TikTok identify AI generated ads when I can?

A screenshot taken from a Samsung video promoting AI editing tools.

Samsung, like many companies using generative AI in their advertising, hasn’t placed an AI label on several videos shared through its TikTok accounts, and the fine print doesn’t always contain the answers. | Image by Samsung

I’ve been struggling to tell whether the ads appearing in my TikTok feeds have been made with generative AI tools. As someone who spends a great deal of time scrutinizing images and videos for the usual “tells” that something was synthetically generated, some of the promotions I’ve seen have definitely sparked suspicion. For several weeks, I didn’t see any examples with the AI disclosure required by TikTok’s advertising policies, however, so I had no way of knowing for sure.

What irks me is that someone knows for sure if the content is AI-generated. They’re just not telling the rest of us. And if companies that claim to support AI-labelling …

Read the full story at The Verge.

3 Comments

  1. thurman.cruickshank

    This is an interesting topic! It’s intriguing to see how companies are navigating the use of generative AI in advertising. The lack of transparency around AI-generated content raises important questions about authenticity and consumer trust. Thanks for bringing this issue to light!

  2. vconroy

    Absolutely, it is fascinating! The lack of transparency in labeling AI-generated content could lead to confusion for viewers. It raises important questions about accountability in advertising practices and how consumers can differentiate between human and AI-created content.

  3. lyost

    I completely agree! It really raises questions about trust and authenticity in advertising. It’s interesting to consider how clearer labeling could help consumers make more informed decisions and potentially enhance brand accountability.

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