Fingers have been pointed regarding the ROG Xbox Ally X’s beefy £800 / $1000 price tag. Xbox, whose name is on the handheld, have pointed to collaborators Asus as having spearheaded that decision, with president Sarah Bond saying that it came down to the hardware company’s assessment of what’d be acceptable to charge.
It’s interesting to see the dynamics between companies when it comes to pricing strategies. The conversation around the ROG Xbox Ally X’s high cost definitely adds another layer to the gaming market. It will be intriguing to see how this unfolds.