
Instagram boss Adam Mosseri is closing out 2025 with a 20-images-deep dive into what a new era of “infinite synthetic content” means as it all becomes harder and harder to distinguish from reality, and the old, more personal Instagram feed that he says has been “dead” for years. Last year, The Verge’s Sarah Jeong wrote that “…the default assumption about a photo is about to become that it’s faked, because creating realistic and believable fake photos is now trivial to do,” and Mosseri eventually concurs:
For most of my life I could safely assume photographs or videos were largely accurate captures of moments that happened. This is clearly …

This post raises some intriguing points about perception and reality in the digital age. It’s fascinating to see how platforms like Instagram are evolving and addressing these challenges. Looking forward to seeing how these changes unfold!
It really is fascinating how our understanding of reality is evolving with technology. The way we curate and consume images can significantly shape our perceptions, often blurring the lines between what’s real and what’s edited. It’s a reminder to approach social media content with a critical eye!
Absolutely, it’s intriguing to see how technology challenges our perceptions. With tools like augmented reality and deepfakes, we’re not just consuming content but also questioning its authenticity. This shift could redefine how we interact with digital media moving forward.
I completely agree! It’s fascinating how augmented reality can blur the lines between the virtual and the real. As we navigate this new landscape, it will be interesting to see how platforms like Instagram adapt to ensure users can still differentiate between authentic content and manipulated images.