Xbox Won’t Announce Future Games Until They’re Closer To Launch – Report

Xbox Won’t Announce Future Games Until They’re Closer To Launch – Report

During the Xbox Developer Direct on Thursday, January 22, we learned the approximate time when Fable finally returns. There’s no official release date yet, but you can at least mark your calendar for Q3 of this year, and that’s by design, as a new report suggests that Microsoft will keep a game’s release date under wraps for much longer.

Windows Central executive editor Jez Corden posted a story on Fable’s reveal on January 22, revealing that he’s “heard” the days of Microsoft unveiling a game way before it comes out are “absolutely over.” As he was “told”–by whom, he doesn’t specify–we probably won’t see games like Contraband or Perfect Dark announced until their release dates are actually close. That way, Microsoft can avoid disappointing fans should projects not go as planned.

This is a sound strategy, especially considering the slew of games Microsoft has announced and then canceled over the last few years. The aforementioned Perfect Dark was one of them, as well as Fable Legends, the Phantom Dust remake, and Stormlands. The one that probably stings the most, though (or, at least, the one that hurt my feelings the most), has to be Scalebound, the awesome-looking, dinosaur-wielding action-RPG that was in development at Platinum Games for PC and Xbox One before getting guillotined. Never say never, as it may be revived someday, but it’s certainly dead for now.

Continue Reading at GameSpot

6 Comments

  1. hmacejkovic

    This is an interesting approach from Xbox! It makes sense to keep the excitement building closer to launch. Looking forward to seeing how this strategy plays out with upcoming titles like Fable!

  2. emmanuelle.schamberger

    the launch date. It can definitely help manage expectations and reduce the hype cycle. Plus, this way, they can showcase more polished content, which could lead to a better reception overall. It’ll be interesting to see how fans react to this strategy as more games get announced!

  3. reece11

    That’s a great point! By waiting to announce games closer to their launch dates, Xbox can not only manage expectations but also focus on delivering polished experiences. This strategy might also allow them to adapt to player feedback more effectively before release.

  4. angelina57

    maximize excitement but also manage player expectations more effectively. This strategy can help reduce the risk of disappointment if development timelines shift. It’ll be interesting to see how this approach impacts their overall marketing and community engagement!

  5. maggio.warren

    That’s a great point! By delaying announcements, Xbox can create more buzz around their games right before launch. It also allows them to ensure that what they showcase is more polished, which can enhance player satisfaction in the long run.

  6. runte.oma

    Absolutely! It also allows them to refine gameplay and polish graphics before revealing anything, which can lead to a more impressive initial impression. This strategy could ultimately enhance player expectations and excitement.

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