Many had speculated that Microsoft might move away from the console market to become solely a game publisher. This was due to plummeting hardware sales and a desire to release the company’s games on as many platforms as possible.
With the development of Project Helix, the American company has reaffirmed its desire to continue its efforts in the home console sector. During his interview with Christopher Dring of The Game Business, Matthew Ball, XBOX’s head of strategy, addressed the topic.
He was very clear in stating that, despite the upheavals currently affecting the brand, the console market remains very important to Microsoft.
“We have no desire to move away from the console business. And dying? No. It’s not declining. It is growing. It’s going to have a great year this year. What is important is that we restore that business for us. Do we need to get better at PC? Yes. Do we need to get better at mobile? Yes. But we can’t ask publishers and players to bet on us on other platforms where we are behind, where our technology is inadequate, before we shore up the platform we have, the platform that many believe we’ve mistreated.”
As a reminder, Xbox wants to implement a new business model to make its next console more attractive.
