Can we expect an official announcement of the next Xbox in the near future? It’s hard to say, but the American brand has already kicked off its marketing campaign for the console.
In fact, several influencers and content creators got some merchandise featuring Project Helix this week, which is obviously the console’s codename. The package includes clothing and, most notably, a handwritten note signed by Asha Sharma, the president of Xbox herself.
This is primarily a marketing ploy to generate media buzz. We can also see it as a new approach to communication from Microsoft, spearheaded by Sharma, who aims to revitalize the Xbox console business.
