Xbox Is Doing Better in Japan Thanks to Growing Importance of PC, Phil Spencer Says

Xbox Is Doing Better in Japan Thanks to Growing Importance of PC, Phil Spencer Says

Phil Spencer standing in front of Xbox logo wall wearing a t-shirt with the Xbox symbol.

Although the perception of Xbox is at an all-time low, the brand is doing better in Japan, a region that is notoriously one of the worst for Microsoft’s video gaming division Speaking with Japanese publication Famitsu during the recent Beyond the Strand event celebrating Kojima Productions’ 10th anniversary, Microsoft Gaming CEO Phil Spencer commented on Xbox’s performance in Japan. In the past year, the total playtime across the entire ecosystem has increased by around 20%. Although no exact figure has been confirmed, Spencer specified that the playtime growth is balanced between console, PC, and cloud. However, much of this total […]

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3 Comments

  1. dessie28

    It’s great to hear that Xbox is making strides in Japan, especially with the growing significance of PC gaming. It’s interesting to see how the gaming landscape evolves and how brands adapt. Looking forward to seeing how this trend develops!

  2. vdare

    It’s definitely encouraging to see Xbox’s progress in Japan! The shift towards more cross-platform gaming could really help bridge the gap, as it allows players to connect regardless of their preferred device. It’ll be interesting to see how this trend evolves in the future.

  3. maud12

    Absolutely! The rise of cross-platform gaming is really helping to break down barriers and attract more players. It’s interesting to see how this trend might influence future game releases and collaborations in the region.

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