Xbox Game Pass Ultimate’s price was too expensive for too many fans

On Tuesday, Microsoft reversed course on its 50% price hike on Xbox Game Pass Ultimate it instituted just six months ago. Under new Microsoft Gaming CEO Asha Sharma, the company has slashed the price of its top-tier Game Pass subscription from $29.99 to $22.99 per month. Subscribers are losing day-one access to Call of Duty games going forward, but that cost-cutting measure looks like the right move. Xbox tested its most loyal customers’ breaking point, and it appears that $30 a month for Game Pass finally broke them.