Asha Sharma has wasted no time in erasing all traces of the « Microsoft Gaming » name and put the Xbox brand back at the heart of her strategy. The division’s president is proud to fly the Xbox flag through the slogan « We are Xbox ».
As part of this initiative, employees of the American company will have an « @xbox.com » email address starting next month. The Verge reports that this will replace the « @microsoft.com » addresses previously assigned. Employees may still keep their existing « @microsoft.com » addresses if they wish to use them as their default sending address.
Finally, members of Mojang (Minecraft) will be given a « @mojang.com » email address. The goal of all this is to strengthen Xbox’s presence within Microsoft.
This is an interesting shift for Xbox employees! It’s always intriguing to see how branding evolves within a company. Looking forward to seeing how this impacts the gaming community.