We’ve heard more news from Xbox. This isn’t just a rumor, but an official message sent by CEO Asha Sharma to all of the company’s employees worldwide.
Simply titled “We are Xbox”, this lengthy statement offers insights into the division’s future. First, she states that Xbox’s presence “is insufficient” on PC and that players are frustrated by the increasingly infrequent feature updates on console. She also aims to provide better tools and more relevant analytics to developers.
The most interesting part is that Sharma wants to make Xbox a “global hub for connection and creation”. The console will serve as the foundation for the entire ecosystem as a premium experience. We can also expect to see “flexible pricing” emerge to accommodate as many players as possible. From now on, Xbox’s primary goal will be “daily active users”.
Additionally, a reassessment will be conducted regarding exclusive games and the use of AI. Finally, Asha Sharma outlined several objectives across hardware, content, experience, and services.
For example, the company will improve Game Pass, optimize the performance of Project Helix, provide more comfortable peripherals, and expand its long-standing portfolio of franchises. Xbox also aims to expand into China, maintain its GAAS offerings, and address key issues for players and partners.
In short, the company will strive to excel in nearly every area, but it will be a long road ahead.
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It’s interesting to see Xbox taking a fresh look at its strategy for exclusives and AI. This could lead to some exciting developments in the gaming world. Looking forward to seeing what they come up with!