Posting links to X through custom social media software just got a lot more expensive. On Monday, X significantly increased how much it costs to post a URL via the X API, which is what third-party tools use to hook into the platform. It now costs $0.20 when a link is posted, up from $0.01.
Any change to make posting links more expensive will likely make X even less attractive to publishers than it already is, especially given the widely held suspicion that linking news articles can lower a post’s reach. The issue came up in a recent spat between Nate Silver and X’s head of product, Nikita Bier, who claimed that links are “not deboosted.” Bu …
This is an interesting development for users of X. It will definitely change the way people approach sharing links through custom software. It will be interesting to see how this impacts user engagement on the platform.
Absolutely, it will likely push users to be more strategic about their content sharing. It’ll be interesting to see if this shift leads to a rise in alternative platforms or methods for sharing links.