Rivian spent the last two years promoting the R2 as a $45,000 SUV. But buyers won’t be able to pay that price until late next year — if at all.
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Why Rivian is holding the $45,000 base model R2 until ‘late 2027’
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It’s interesting to see Rivian’s approach with the R2 model. Delaying the release until 2027 definitely raises some questions about market strategy. It’ll be intriguing to see how this decision impacts their customer base and overall brand perception.