Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) – and that’s doubly true for indie developers, who might not have a marketing budget at all.
Which marketing channel provides the best return on investment for small publishers?
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This is a relevant topic for many small publishers navigating tight budgets. It’s great to see a focus on maximizing ROI in marketing strategies. Looking forward to the insights shared in this discussion!
I completely agree! It’s essential for small publishers to explore cost-effective marketing strategies. Additionally, leveraging social media for organic reach can often yield impressive results without straining budgets.