 
 
Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) – and that’s doubly true for indie developers, who might not have a marketing budget at all.

 
 
Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) – and that’s doubly true for indie developers, who might not have a marketing budget at all.