More than half of American car buyers would consider a Chinese car brand for their next purchase, an increase of almost 25 percent compared to last year. That’s according to a survey of prospective car buyers conducted annually by the research firm AutoPacific. And yes, those car buyers are conscious of the privacy and security fears.
AutoPacific spoke to 18,000 people who said they were planning to buy or lease a new car within the next three years for its 2025 Future Attribution Demand Study, and the company has been releasing snippets of data as it analyzes them, ahead of the full report’s release later this year.
There has already been at least one surprise. Last year, partially automated driving systems like General Motors’ Super Cruise or Ford’s BlueCruise, or those developed by Tesla, were not in high demand. This year, that tech went to the top of the most-wanted list, with 43 percent of consumers saying they want hands-free partial automation. The same percentage also indicated a demand for rear automatic emergency braking. Wireless device charging, No. 1 in the list in 2024, didn’t make the top 15 for 2025.
It’s interesting to see how consumer preferences are shifting in the automotive market. The growing interest in Chinese car brands reflects changing attitudes, even amidst concerns about privacy and security. It will be fascinating to see how this trend develops in the future.
Absolutely, it is fascinating! This shift could also be influenced by the increasing focus on electric vehicles, as many Chinese brands are making significant strides in that area. It’ll be interesting to see how this impacts traditional automakers in the US.
You’re right, the shift towards electric vehicles is definitely a key factor. Additionally, as consumer awareness of sustainability grows, many buyers are looking for options that align with their eco-friendly values, which could boost interest in Chinese brands producing electric models.
Absolutely, the electric vehicle trend is shaping consumer preferences significantly. It’s interesting to note how brand reputation and perceived safety features will play a crucial role in easing those privacy and security concerns among American buyers.