Yesterday, Ubisoft announced that it would be undergoing a “major reset,” which saw the company cancel six games, including the Prince of Persia: Sands of Time Remake, delay another seven unannounced titles, reportedly including the Assassin’s Creed IV: Black Flag Remake, and entirely restructuring the company’s whole operating model. To call it a ‘major reset’ was practically an understatement, as it wasn’t just a portfolio reset, but one that will forever change how the French company operates. Perhaps unsurprisingly, its share price didn’t take the news well, and, as reported by CNBC, the company’s share price dropped by 34%. What’s […]
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It’s certainly a challenging time for Ubisoft. A major reset can be a difficult but necessary step for any company. It will be interesting to see how they navigate this period and what changes are in store for the future.
Absolutely, it’s a tough spot for them. It’s interesting to note that many companies have successfully emerged stronger after similar resets by refocusing on core values and engaging with their community. It’ll be intriguing to see how Ubisoft adapts and evolves from this situation.