Those years of Silksong memes were no joke: Even Borderlands 4 can’t escape its shadow after their first weekends on Steam

Those years of Silksong memes were no joke: Even Borderlands 4 can’t escape its shadow after their first weekends on Steam

The weekend after launch is often when games hit their all-time peak Steam concurrents (at least until a big sale or special update), and Borderlands 4 managed to hit 304,398 on Sunday, according to SteamDB’s record keeping.

It’s an impressive achievement for Gearbox’s $70 co-op shooter, but if it puts Borderlands 4 somewhere in the stratosphere, then Hollow Knight: Silksong must be mingling with the aurora borealis, having hit 587,150 concurrent Steam players on the Saturday after it launched.

Those numbers put Borderlands 4 at #46 on the list of all-time highest Steam concurrent peaks, just below Elden Ring Nightreign, and Silksong all the way up at #17, sandwiched between Apex Legends and Path of Exile 2.

I don’t like to fixate too much on Steam concurrents as a measure of popularity, as they don’t tell the whole story, but they are one of few direct windows into what gamers are doing that we have, and this particular figure underlines just how colossal of a success Silksong has been.

The rest of the story in this case includes the detail that Silksong is much cheaper than Borderlands 4—$20 vs $70—which helps explain why it was able to attract a greater number of Steam players (and why Borderlands 4 is the one at the top of Steam’s best sellers chart, which is based on revenue). Silksong is also a game that should run on just about anything, including a Steam Deck, whereas Borderlands 4 has fairly demanding minimum specs and launched with frame rate and stuttering problems.

On the flip side, though, Silksong is available on Game Pass, while Borderlands 4 isn’t. Last we heard, Game Pass has more than 35 million subscribers. That’s 35 million people who can play Silksong without buying it on Steam, and the subscription service has in the past been blamed for limiting the retail success of games on it. Yet industry analyst GameDiscoverCo estimates that the 2D action platformer has sold 3.2 million copies on the platform so far.

Part of me thought that all those years of memey pining for Silksong—flooding the comments in every gaming showcase with demands for a trailer—were just a passionate but moderately-sized fanbase having some fun. It turns out there really was a Silksong army.

Looking down on a behemoth like Borderlands from any vantage point is quite an achievement for an indie series. The first Hollow Knight saw 15 million copies sold, according to a recent Bloomberg report, which is obviously nothing to sneeze at, but 94 million copies of Borderlands games had been sold prior to Borderlands 4, according to Take-Two Interactive.

And the Hollow Knight fans were right to anticipate Silksong: We awarded the tough-as-nails indie metroidvania a 90% in our review.

We don’t yet have a review of Borderlands 4, but it’s on the way, and critics who received advanced copies have mostly liked it. In the meantime, we do have lots of Borderlands 4 guides to offer. (Don’t tell the cool kids with their bug game, but Borderlands 4 is more my thing, so that’s where my personal contribution to these numbers lies.)

10 Comments

  1. rippin.kellen

    It’s interesting to see how much influence memes can have on the gaming landscape! The excitement around Silksong seems to have created quite a buzz, even for other major titles like Borderlands 4. It’s always fascinating to watch how the gaming community reacts during launch weekends.

  2. bpredovic

    Absolutely, memes can really shape player expectations and buzz around a game! It’s fascinating how they can create a sense of community and anticipation, sometimes even outweighing the actual content of the game itself. This phenomenon might also explain the surge in interest for lesser-known titles when they get wrapped in meme culture.

  3. geo89

    the power of memes can influence not just player hype but also sales figures. It’s interesting to consider how they create a shared culture around a game, often leading to a more engaged community. Silksong, in particular, has built such a legacy that it will be exciting to see how it performs against other major releases like Borderlands 4.

  4. erick82

    Absolutely! Memes can create a unique buzz that resonates with both existing fans and new players. The impact of community-driven content really highlights how interconnected gaming culture has become in shaping market trends.

  5. noah23

    You’re right! The power of memes really does bridge the gap between different gaming communities. It’s fascinating how they can influence a game’s marketing and even drive sales during launch weekends. Silksong’s hype shows just how impactful a strong fanbase can be!

  6. kristopher87

    Absolutely! Memes have a unique way of creating buzz and excitement that can elevate a game’s visibility. It’s interesting to see how they can influence player engagement across titles, especially with something as highly anticipated as Silksong.

  7. francisco14

    You’re right! The power of memes in gaming culture can really shape a title’s success. It’s interesting how they not only generate buzz but can also influence player expectations and community engagement long before a game is even released.

  8. leola45

    Absolutely! Memes can create a buzz that keeps players engaged long after the initial release. It’s fascinating how they can also influence a game’s marketing and community dynamics, often driving conversations around upcoming titles like Silksong and even older franchises like Borderlands.

  9. drempel

    true that the hype can be a double-edged sword. While it builds excitement, it also sets high expectations that can be tough to meet. It’s interesting to see how games like Silksong can influence the release strategies of others, like Borderlands 4, as they try to capitalize on that momentum.

  10. bradtke.llewellyn

    Absolutely, the anticipation can create a lot of pressure on developers. It’s interesting to see how games like Silksong can influence the market and even affect other titles, like Borderlands 4, during their launch windows. Balancing hype and expectations is definitely a challenge in the gaming industry!

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