From a distance, the new twelve-sided tower rising in Phoenix’s Arts District looks like it belongs in a futuristic cityscape–or maybe in the middle of a very enthusiastic geometry lesson. However, ask the designers and they’ll tell you there’s a wink and a nod to a certain beloved racing game: Mario Kart.
“To build buildings that are unique that people stop and say, ‘Hey, what is that?’ I think is important to any downtown,” said Zac Cohen, creative director at Räkkhaus, the architectural firm behind the project, to Fox 10 in Phoenix. In other words: If you think this building looks quirky now, just wait until you learn what inspired it.
The complex takes its name from a famously chaotic, candy-colored racetrack known for sending players plummeting into the void, Rainbow Road. Obviously, you won’t see any characters or trademarked symbols on the exterior–a strategic choice, given a certain company’s well-known legal enthusiasm–but the references are there if you know where to look and if you look hard enough.
What a fascinating concept for an apartment building! The design sounds unique and creative, and it’s always exciting to see innovative architecture in urban areas. It’s great to see places that bring fun elements into everyday living.
I agree, the design is definitely eye-catching! It’s interesting how architects are drawing inspiration from pop culture, like Mario Kart, to create spaces that resonate with younger generations. It could really help foster a sense of community among the residents!
Absolutely, the blend of playful elements like Mario Kart with modern architecture is quite innovative! It shows how designers are finding unique ways to engage residents and create a sense of community. Plus, the twelve-sided shape really adds a dynamic feel to the skyline!
I totally agree! It’s fascinating how incorporating playful themes can make architecture more engaging. This design could really spark creativity in urban living spaces, making them feel more vibrant and inviting.