The Verge’s guide to Black Friday 2025

Now that we’ve already gathered with friends and family to dine on our favorite foods, the real feast has begun. I’m talking, of course, about Black Friday and the full weekend of shopping that leads into Cyber Monday on December 1st.

Many of the gadgets we recommend to readers have received steep discounts that’ll likely last throughout both events, allowing you to save on laptops, OLED TVs, noise-crushing headphones, and everything in between. If you didn’t get what you wanted during Amazon Prime Day or the retailer’s most recent sales event, now’s your chance.

However, this holiday season could be a more costly affair than you may expect due to the ongoing tariff situation in the US; The price of Sonos speakers, video game consoles, cameras, and other goods continues to climb. The good news is that our deep, well-vetted deals coverage can help you avoid the higher price tags. We also have tips on how to find the best deals and when to shop, and we’ll continue to highlight notable discounts throughout the busy shopping weekend — regardless of which retailer you prefer.

• The 194 best Black Friday deals you can still shop — a ton of tech is over half off
• The best Black Friday deals you can still get on AirTags, iPad, and other Apple gear
• My favorite Black Friday TV deals from Samsung, Sony, and others are up to 50% off
• You can save 50 percent on robovacs from Roborock and Eufy for Black Friday
• Disney Plus, Hulu, and HBO Max are all over 60 percent off for Black Friday
• Apple’s last-gen AirPods Pro 2 are down to their lowest price to date
• LG’s brilliant B5 OLED TV is already down to just $530 for Black Friday
• Bose’s latest QuietComfort Ultra earbuds are $50 off ahead of Black Friday
• Apple’s slim M4 MacBook Air is cheaper than ever ahead of Black Friday
• Every current-gen Fitbit is already heavily discounted for Black Friday
• The Meta Quest 3S is $50 off and comes with a $50 gift card and a game
• Google’s TV Streamer (4K) is down to its best price to date ahead of Black Friday

Breakout Tech Deals

• Every current-gen Fitbit is already heavily discounted for Black Friday
• Google’s TV Streamer (4K) is down to its best price to date ahead of Black Friday
• Apple’s slim M4 MacBook Air is cheaper than ever ahead of Black Friday
• Bose headphones and earbuds return to all-time lows for Black Friday
• LG’s brilliant B5 OLED TV is already down to just $530 for Black Friday
• Bose’s latest QuietComfort Ultra earbuds are $50 off ahead of Black Friday
• Apple’s last-gen AirPods Pro 2 are down to their lowest price to date
• The Meta Quest 3S is $50 off and comes with a $50 gift card and a game
• The Fire TV Stick 4K Max is back down to $35, its best price in a year
• The DualSense Edge has fallen to one of the lowest we’ve seen for Black Friday
• Apple’s AirPods Pro 3 just got their biggest discount ahead of Black Friday
• The M4 MacBook Air is one of the best Apple deals you can get for Black Friday
• Aura’s latest, gift-worthy digital photo frame is $30 off for Black Friday
• You can pick up 32GB of DDR5 RAM with a whole PC for $999 for Black Friday
• Ninja’s versatile Creami ice cream maker hits an all-time low for Black Friday
• The Super Mario Galaxy bundle for the Switch is 20 percent off today only
• The Ray-Ban Meta smart glasses are still at their all-time low for Black Friday
• There’s still time to grab a PS5 or PS5 Pro for $100 off for Black Friday
• Twelve South’s magnetic PowerBug charger is 20 percent off for Black Friday
• The Oura Ring 4 is still at its lowest price ever for Black Friday
• You can get a four-pack of AirTags for just over $60, the lowest price ever
• Apple’s most affordable iPad is over 20 percent off for Black Friday
• Tessan’s 140W Universal Travel Adapter has hit a new all-time low
• Hallmark’s Mario and Toad Christmas ornaments are less than $10 for Black Friday
• The best Black Friday deals on Apple AirPods — up to 47 percent off
• Dreame’s X40 Ultra is arguably the best robovac deal you can grab for Black Friday
• HBO Max is offering one of the best Black Friday deals we’ve seen this year
• My favorite e-reader is at its lowest price ever for Black Friday
• You can grab two months of Paramount Plus with Showtime for $2.99 a month
• The best gaming headset I tried this year is $30 off for Black Friday
• Philips Hue’s Festavia string lights are nearly $60 off (and still available) for Black Friday
• One of our favorite Switch 2 controllers is 20 percent off right now
• Battlefield 6 is already 24 percent off for Black Friday
• Microsoft’s latest 13-inch Surface Laptop is down to $549.99, a new record low price
• Apple TV is over half off for six months during Black Friday
• Apple’s AirPods 4 are on sale starting at just $69 for Black Friday
• You can grab a year of Disney Plus and Hulu for just $5 a month for Black Friday
• Sony’s last-gen XM4 headphones are over 50 percent off for Black Friday
• Apple’s cheapest iPad is already $70 off for Black Friday
• The Oura Ring 4 has dropped to its lowest price yet for Black Friday
• Sony’s PlayStation Portal just got a rare discount for Black Friday
• The Asus Falcata Hall effect split gaming keyboard is $140 off right now
• Amazon’s latest entry-level Kindle has fallen to a new low for Black Friday
• Sony’s DualSense Edge is $25 off ahead of Black Friday
• The best AR glasses are cheaper than ever during Black Friday
• The PlayStation 5 Slim and Pro are on sale for Black Friday
• Sony’s entire DualSense lineup is $20 off, including the limited edition models
• The Steam Deck LCD is 20 percent off for Black Friday

News and Tips

• How to shop like a pro during Black Friday and Cyber Monday
• Here are the price-matching policies for Best Buy, GameStop, and others
• How to sign up for Amazon Prime
• Here’s when the Black Friday sales start at Walmart, Target, and other retailers
• Here are the shipping and return policies for all the big-name retailers
• Nintendo’s upcoming Black Friday sale includes up to $30 off Switch classics
• Sony is taking $100 off its PS5 consoles for Black Friday
• I’ve covered Black Friday deals for ten years, ask me anything
• I’m out of reasons to recommend Apple’s M1 MacBook Air, even at $600

Category Deals

• The Apple deals worth shopping before Black Friday (and the discounts to expect)
• These laptops are still steeply discounted for Black Friday — many are over $400 off
• My favorite Black Friday TV deals from Samsung, Sony, and others are up to 50% off
• My favorite Nintendo Switch 2 accessories are heavily discounted for Black Friday
• The best Black Friday deals you can still get on AirTags, iPad, and other Apple gear
• Some of our favorite Blu-rays are cheaper than ever during Black Friday
• These 50 handpicked Black Friday deals are still available for $50 or less
• Here are 40+ deals that are at an all-time low for Black Friday
• We found 40 surprisingly good Black Friday deals you can still grab for $30 or less
• Black Friday deals that are most popular with Verge readers
• Disney Plus, Hulu, and HBO Max are all over 60 percent off for Black Friday
• Bose, Sony, and Apple headphones are cheaper than ever for Black Friday
• The best Black Friday deals I’ve seen on some of my favorite smart home gear
• Black Friday deals on chargers and power banks we love from Anker and more
• You can save 50 percent on robovacs from Roborock and Eufy for Black Friday
• We found Black Friday deals on our favorite tech, and most are under $50
• Bose and Sony headphones are up to $200 off in the run-up to Black Friday
• These Lego kits for kids and adults are up to 50% off for Black Friday
• Some of the best Nintendo Switch games are up to $30 off for Black Friday