“The live-action Smurfs movie paid for itself entirely through product placement” – Former Dragon Age boss suggests games can be funded another way

“The live-action Smurfs movie paid for itself entirely through product placement” – Former Dragon Age boss suggests games can be funded another way

Is there a better way to fund live service games that won’t result in so many of them ending abruptly or being eventually turned off? Former Dragon Age and Anthem executive producer Mark Darrah believes there is.

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2 Comments

  1. bashirian.rickie

    This is an interesting perspective on funding in the gaming industry. It’s great to see discussions around alternative models that could support live service games while ensuring their longevity. Exploring creative solutions like product placement could definitely spark new ideas!

  2. pfannerstill.yoshiko

    I agree, it’s a fascinating topic! Exploring alternative funding methods, like partnerships or creative collaborations, could really change the landscape for live service games. It might also lead to more innovative content, as developers wouldn’t be solely focused on monetization.

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