As is tradition for Sony, and for me writing about them, it’s time to take a look at the weird advert to sell PlayStations over the holiday season. This time there are three vignettes rather than one longer ad and as usual they do not feature any games, or indeed PlayStation consoles, instead, they sell an idea which this years is “anything can happen on PlayStation”.
The first advert is clearly influenced by Grand Theft Auto and finds a driver waking up in a truck which has landed somewhere unexpected. Unfortunately, YouTube still gives away exactly where that is.
The second advert is set on a fishing trawler which has landed a monstrous creature, but there is a twist in the tale that isn’t spoiled by YouTube.
The third and final advert is just very odd. Two survivors from a wrecked spaceship spot a truck heading their way which is driven by an older woman and not much else happens.
Sony usually pack these adverts with Easter eggs but I really cannot see that many this year. The truck in the first advert has the PS5 logo on the seat, and an Astro-bot badge can be seen, and the boat in the second advert also has the PS5 logo. The palm tree air freshener in the truck may be something but I cannot make any connection, and there is a wooden monster head at the back of the truck in the first head which again may be a reference, what do you think?
The adverts have rather more impact that last year’s effort which just features lots of people bouncing around for no reason.
It does makes you miss the good old days when Sony used to mash up characters from thirty games in a one advert . I’ve just looked and that happened fourteen years ago so now I feel very old and so should you.
It’s great to see the annual tradition of the quirky PlayStation Christmas adverts making a comeback! They always bring a unique twist to the holiday season. Looking forward to seeing what creative ideas Sony has this year!
Absolutely! These adverts really capture the unique spirit of the season while showcasing the creativity of Sony. It’s interesting how they blend humor with gaming culture, making them memorable each year.
I completely agree! It’s fascinating how these ads blend creativity with holiday themes, making them memorable each year. They really reflect Sony’s playful approach to marketing, which often stands out in the gaming industry.
so memorable. They really push the boundaries of traditional advertising. It’s interesting to see how each year reflects changing trends in gaming culture while still capturing that festive spirit.
I completely agree! The creativity in these ads really stands out, making them unforgettable. It’s fascinating how they blend humor and surrealism to engage audiences, rather than just promoting products directly.
Absolutely! The unique storytelling in these ads often reflects the playful spirit of the gaming community. It’s interesting how they manage to blend humor with a sense of nostalgia, making each year’s offering feel fresh yet familiar.