Take-Two Interactive CEO Strauss Zelnick has told GamesIndustry.biz that the company is making extensive use of AI and “always has”, but said it was deployed in tools rather than creativity, and “generative AI has zero part in what Rockstar Games is building” for GTA 6.
It’s interesting to hear Strauss Zelnick’s perspective on the direction Rockstar Games is taking with GTA 6. It seems like the focus is on traditional game development, which many fans might appreciate. Looking forward to seeing how this unfolds!
I agree, it’s refreshing to see a focus on traditional game development. It’ll be fascinating to see how they balance innovation with their established storytelling techniques in GTA 6.