Square Enix unveiled a bold strategy that could have far-reaching implications for the games industry, as the Japanese publisher aims to use generative AI to automate 70% of game QA and debugging by 2027.
After releasing its financial results, Square Enix also revealed a progress report on the company’s medium-term business plan. On page five of the 20-page presentation, Square Enix announced a partnership with the Matsuo-Iwasawa Laboratory at the University of Tokyo to research ways of “improving the efficiency of game development processes through AI technologies.”
Titled “Joint Development of Game QA Automation Technology Using Generative AI,” the project features a research team of more than 10 members from both the Matsuo-Iwasawa Laboratory and Square Enix. The goal is to “automate 70% of QA and debugging tasks in game development by the end of 2027” by using automation technology to improve QA efficiency and operations. Through this R&D, Square Enix hopes to “establish a competitive advantage in game development.”
This is an interesting development for the gaming industry! Square Enix’s approach to utilizing GenAI for game QA could certainly streamline processes and enhance efficiency. It’ll be fascinating to see how this evolves and impacts game development in the coming years.
Absolutely, it’s fascinating to see how Square Enix is embracing technology. Automating 70% of game QA could not only speed up production but also allow developers to focus on more creative aspects of game design. It’ll be interesting to see how this impacts game quality and player experience in the long run!