Spider-Man: Brand New Day shatters Endgame’s six-year-old opening day record

For six years, Endgame owned the opening day crown. Spider-Man needed roughly 24 hours to take it away.Per Variety, Marvel Studios’ Spider-Man: Brand New Day hauled in $168 million domestically on its first day of release. That figure sits $11 million above Avengers: Endgame’s $157 million, making Brand New Day the largest domestic opening day ever recorded.Not merely the largest for a superhero film. The largest, full stop.The weekend number is where it gets interestingSony reportedly projects the Destin Daniel Cretton-directed film, headlined by Tom Holland, to hit $325 million once the weekend wraps. Some estimates go as high as $358 million.Keep an eye on that higher figure. Endgame’s domestic opening weekend came in at $357 million. Should Brand New Day land at $358 million, that record falls as well — by exactly one million dollars, the sort of margin that has studio executives refreshing their phones on a Sunday morning.The first weekend is only half over, and global tallies aren’t in yet. Still, the year’s biggest opening weekend appears sewn up. The all-time title remains genuinely up for grabs.The previews told you this was comingThis didn’t come as a surprise. Tracking had pointed toward a massive debut early on, and preview screenings brought in $72 million before opening day had even begun.Endgame’s previews generated $60 million. Spidey, in other words, was already toppling records before most audiences had seen a frame.2026 has been brutal for everyone else’s recordsMarvel wasn’t competing in a vacuum. It’s been a loaded year.The Super Mario Galaxy Movie, from Nintendo and Illumination, launched strongly in April and cleared $1 billion by June. Michael, the biopic about the King of Pop, put up record figures at its late-April premiere and crossed $1 billion last month. Toy Story 5 opened globally to $312 million in June and reached $1 billion over last weekend.There’s also The Odyssey, which outperformed forecasts with a $264 million global bow. Christopher Nolan’s film is still short of $1 billion, though it’s headed there.Spidey is on course to top all of them.About the movie itselfSince commercial performance and quality don’t always align, it’s worth mentioning: our review gave it 7/10. A leak surfaced yesterday hinting at a fresh interpretation of one of comics’ most iconic teams.Nobody can say where Brand New Day ultimately lands. But the question isn’t whether it reaches $1 billion — it’s how quickly.