Sony’s PS6 pricing crisis might lead to a major change in strategy

But, with things as they stand, there’s every reason to believe Totoki is being completely honest. The computer electronics market is in turmoil, upended by shortages in memory chips caused by the AI boom, which are driving up the price of RAM and storage. This is driving up the price of current-generation consoles in turn, including the PlayStation 5, and, as it stands, would have a severe impact on the cost of a next-gen machine like the PS6, pushing the price into the high three figures or even over $1,000.