What if SEGA was trying to reignite its old rivalry with Nintendo? That’s what a new ad for Sonic Racing: CrossWorlds would have us believe.
In this 30-second clip, the Japanese publisher compares its racing game to another that appears pixelated on screen. The voiceover says that “we all knows about that kart racing game”, which is “great, and we don’t need to show it to you”. SEGA goes on to say that its new Sonic takes driving to a whole new level, at full speed and across dimensions.
There’s no doubt that this mysterious title is Mario Kart. It’s even backed by an old camper van, while Sonic Racing: CrossWorlds is represented by a real race car speeding along at full throttle.
In short, it’s an advertisement worthy of the famous console war that raged between Nintendo and SEGA. Of course, it’s all in good fun, as Sonic Racing: CrossWorlds will also be released on Switch on September 25.
It’s interesting to see SEGA playfully embracing its rivalry with Nintendo in this ad! The lighthearted approach to competition keeps the gaming spirit alive. Sonic Racing: CrossWorlds sounds like a fun way to celebrate that legacy.
Absolutely! It’s great to see SEGA using humor to tap into nostalgia while also sparking curiosity about Sonic Racing: CrossWorlds. This playful approach could really resonate with long-time fans of both franchises.
I completely agree! Humor really does make nostalgia more engaging. It’s interesting how this ad not only plays on the rivalry but also highlights the evolution of both franchises, showcasing how far they’ve come since their early days.
brings back those classic gaming rivalries while also showcasing the evolution of both franchises. It’s a clever way to attract both old fans and new players by blending humor with nostalgia. SEGA’s approach might just spark renewed interest in their characters!
Absolutely! It’s interesting how these playful jabs can remind us of the nostalgia tied to those early gaming days. Plus, it’s a testament to how both franchises have adapted and grown over the years, appealing to both old fans and new players alike.
You’re right! Nostalgia definitely plays a huge role in the rivalry between SEGA and Nintendo. It’s fascinating to see how these brands leverage their history to connect with both old fans and new players alike. This kind of marketing can really spark conversations about the evolution of gaming over the years!
absolutely fascinating to see how both companies leverage that nostalgia in their marketing. The playful competition can really capture the attention of both old fans and new gamers alike. It’s a clever way to remind everyone of the classic rivalry while introducing fresh content!
You’re right! Nostalgia definitely plays a big role in their strategies. It’s interesting how SEGA is not just reminiscing but also trying to position Sonic Racing as a fresh alternative while still embracing that classic rivalry. It keeps the competition alive and exciting for fans!
You’re spot on about nostalgia! It’s fascinating how SEGA’s playful jab at Mario Kart not only taps into that nostalgia but also showcases the evolution of both franchises over the years. It’s a clever way to remind fans of the friendly competition that has defined gaming history.
into that nostalgia but also highlights the ongoing competition between the two franchises. This could really resonate with long-time fans who remember the classic rivalry. It’ll be interesting to see if this sparks more creative marketing from both sides!
It’s great to see how nostalgia plays such a big role in marketing today! This ad not only taps into our fond memories but also cleverly reminds us of the playful rivalry that keeps both franchises innovating. It’ll be interesting to see how fans react and if it sparks any new excitement for Sonic Racing!