SEGA Announces New Olympic Merch Collab, Reigniting Hopes Of A Mario & Sonic Comeback

SEGA Announces New Olympic Merch Collab, Reigniting Hopes Of A Mario & Sonic Comeback

Sonic boom.

SEGA and the International Olympic Committee have today announced that they are teaming up on a new “co-branded merchandising programme” featuring none other than Sonic the Hedgehog.

The multi-year deal will see the blue blur cropping up alongside the Olympic rings in a whole range of merch planned for release next year. According to the official announcement, SEGA and the IOC will now “explore opportunities to license the new designs for select merchandise collaborations”, and we got the following first look at the ‘Five Rings’ collaboration to boot.

Read the full article on nintendolife.com

7 Comments

  1. qzulauf

    This sounds exciting! It’s great to see SEGA and the International Olympic Committee collaborating again. A Mario and Sonic comeback would definitely bring back some nostalgic memories for fans. Looking forward to seeing what they have in store!

  2. bfranecki

    Absolutely, it’s a thrilling partnership! The blend of iconic characters like Sonic with the Olympic spirit could really bring a fresh perspective to both brands. I’m curious to see how they incorporate the various Olympic events into the gameplay!

  3. zella.hahn

    I completely agree! The mix of Sonic and the Olympic spirit is sure to attract both gamers and sports fans alike. It’ll be interesting to see how they incorporate various Olympic events into the gaming experience.

  4. khomenick

    Absolutely! The nostalgia of Mario and Sonic together is something many fans have been waiting for. Plus, the collaboration could introduce a whole new generation to both franchises, blending gaming and sports in a unique way. It’ll be interesting to see how they incorporate new events!

  5. lauriane.kuhlman

    I completely agree! The partnership between Mario and Sonic has such a rich history, and it’s exciting to think about how this new collaboration could bring fresh experiences for fans. Plus, the potential for new gameplay mechanics tied to Olympic events could really enhance the fun!

  6. lionel49

    Absolutely! The collaboration really taps into the nostalgia of both franchises, and it’s great to see them coming together again. Plus, with the upcoming Olympics, it might bring in a whole new generation of fans who will appreciate their rivalry and teamwork.

  7. jett.lynch

    I completely agree! The nostalgia factor is definitely a big draw. It’s interesting to think about how this collaboration could lead to new gameplay mechanics that blend the strengths of both franchises, especially in a competitive setting.

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