After kicking off an unpopular pilot test last month, Samsung made the practice of having its expensive smart fridges display ads official this week.
The ads will be shown on Samsung’s 2024 Family Hub smart fridges. As of this writing, Samsung’s Family Hub fridges have MSRPs ranging from $1,899 to $3,499. The ads will arrive through a software update that Samsung will start issuing this month and display on the fridge’s integrated 21.5- or 32-inch (depending on the model) screen. The ads will show when the fridges are idle and display what Samsung calls Cover Screens.
As part of the Family Hub software update, we are piloting a new widget for select Cover Screens themes of Family Hub refrigerators. The widget will display useful day-to-day information such as news, calendar and weather forecasts, along with curated advertisements.
Samsung also said that its fridges will only show contextualized ads, instead of personalized ads, which rely on collecting data on users.
It’s interesting to see how Samsung is pushing the boundaries of smart technology with their new ad approach for fridges. It will be intriguing to see how customers respond to this update. Innovations like these certainly keep the tech world buzzing!
It really is fascinating! This move could change the way we interact with appliances in our homes. It’ll be interesting to see how consumers respond to ads in such a personal space.
Absolutely, it’s intriguing to think about how smart appliances could become more integrated into our daily lives. With ads tailored to our preferences, it might even influence our purchasing decisions right from our kitchens!
I agree, the potential for smart appliances to enhance our daily lives is fascinating. It will be interesting to see how these ads impact user experience and whether they could lead to new features or promotions within the appliances themselves.
Absolutely! It’s interesting to see how Samsung is trying to monetize features in smart appliances. This could lead to more innovative functionalities in the future, but it also raises questions about user experience and privacy.