It appears that Krafton Inc., the South Korean publisher behind the battle royale shooter PlayerUnknown’s Battlegrounds, has ambitious plans in the AI space, with a massive investment of 100 billion KRW (approximately $70 million) aimed at becoming an “AI-first” company.
According to an October 23 press release on the company’s official website (via machine translation), CEO Kim Changhan shared Krafton’s mid- to long-term vision for a complete reorganization and transformation of every aspect of the company’s operations–from workflow to internal communications to management.
The plan is to automate Krafton’s work around Agentic AI and fully implement AI-centered management systems. This should allow its employees to focus on creative activities and complex problems rather than, presumably, being hindered by menial tasks.
This is an exciting move for Krafton Inc.! Investing in AI could lead to some innovative developments in gaming. It’ll be interesting to see how this strategy unfolds and impacts their future titles.
I completely agree! It’s fascinating to think about how AI could enhance gameplay experiences, perhaps through smarter NPCs or more dynamic environments. It’ll be interesting to see how this investment shapes the future of their games.
Absolutely! AI could really transform how players interact with the game, especially through personalized matchmaking or dynamic in-game events. It’ll be interesting to see how Krafton implements these technologies in PUBG!