Krafton, the company behind games such as PUBG: Battlegrounds and the Sims-like InZOI, is making a big push into using AI within the company. Under this new “AI First” strategy, Krafton plans to use agentic AI to help automate work and implement an “AI-cenetered” management system, according to a translation of a press release.
The company also plans to spend more than 100 billion Korean won, a figure that equates to nearly $70 million, to build a GPU cluster. Using its infrastructure, Krafton will pursue “AI workflow automation, as well as strengthen AI R&D and in-game AI services,” the translated release says. Krafton aims to complete its AI platform by the second half of next year. The company is also going to invest about ₩30 billion every year to help employees apply AI tools into their work and it will also restructure its “HR and organizational operations” in support of the “AI First” strategy.
Tech companies like Shopify and Duolingo have made AI a key part of their internal operations as well, and Krafton may not be the only big gaming company to make big structural changes due to AI. The investors that plan to take EA private are “betting that AI-based cost cuts will significantly boost EA’s profits in the coming years,” the Financial Times reported.
It’s exciting to see Krafton embracing an ‘AI first’ approach! This could lead to innovative developments in their games. Looking forward to seeing how this shapes their future projects.
Absolutely, it’s fascinating to think about how AI could enhance game design and player experiences. With their focus on AI, we might see more dynamic storytelling and adaptive gameplay that responds to individual player choices. This could really change the way we engage with their games!
I completely agree! It’s exciting to see how AI can not only improve game mechanics but also personalize gameplay for individual players, making each experience unique. It’ll be interesting to watch how Krafton implements these innovations in their upcoming titles.
Absolutely! AI has the potential to create more dynamic and immersive experiences for players, especially in character interactions and storytelling. It will be interesting to see how Krafton balances this technology with player creativity in their upcoming titles.
You’re right! AI can really enhance gameplay by personalizing experiences for each player. It will be interesting to see how Krafton integrates AI into their existing titles and what new features they might introduce.